In the context of B2B commerce, lead generation is pivotal process that runs a business once the growth and sales start escalate. Nonetheless, its campaign accuracy highly depends on the accuracy of data when developing and pushing these campaigns. High-quality…
The B2B market is witnessing a rapid change and keeping up with the shifting consumer preferences requires the demand generation to become a key marketing strategy component. Based on a recent study, implementation of an effective demand generation approach may…
In the fast-changing B2B marketing environment, giving rise to advertising platforms as vehicles for brands and companies to reach their target audiences and generate leads, boosting business growth has become necessary as well. With advancement in digital revolution, promotional tactics…
Generative AI, a term that professionals have heard quite commonly in the past few years, was made commercially known worldwide with the launch of ChatGPT in 2022 and has since gained massive traction across all platforms and industries known to…
