In the context of B2B commerce, lead generation is pivotal process that runs a business once the growth and sales start escalate. Nonetheless, its campaign accuracy highly depends on the accuracy of data when developing and pushing these campaigns. High-quality…
In the fast-changing B2B marketing environment, giving rise to advertising platforms as vehicles for brands and companies to reach their target audiences and generate leads, boosting business growth has become necessary as well. With advancement in digital revolution, promotional tactics…
Generative AI, a term that professionals have heard quite commonly in the past few years, was made commercially known worldwide with the launch of ChatGPT in 2022 and has since gained massive traction across all platforms and industries known to…
As seasoned marketers, experimenting with new approaches in B2B demand generation can feel like a new expedition each time. The future of lead generation in B2B sales is one summit that can be reached by exploring strategies that can take…
It is a widely known fact that post the integration of technology and its unending advancements, the B2B industry has evolved to be dynamic and rapidly changing. In such an environment, staying ahead of the curve and above the competition…
In today’s modern world, lead generation is not as simple a process as it was years ago. The insurgence of big data as well as data-driven lead generation has changed the way the marketing landscape functions, turning heaps of unorganized…
